Shaping Gameplay
With User Research
GUR fosters a vibrant community for research professionals. Our mission is to assist research professionals and aspiring researchers in achieving their goals.
Conference
The GamesUR Conference is our annual meeting of games user research professionals. Our tracks of talks, panels, and workshops explore the latest in rational game design and data-driven game development.
Mentorship Program
Discover personalized guidance on our Mentorship Page to elevate your research career!
Conference Archive
Explore our Conference Archive Page today to revisit inspiring moments from past events!
Salary Survey
Visit our Salary Survey Page today to gain valuable insights into research industry compensation!
Advancing Game Design with Scientific Principles
Games User Research is dedicated to supporting game developers in creating engaging, enjoyable and commercially-successful games using player feedback. By applying iterative research studies and the psychology of play, we help game designers understand players, and achieve their ambitious game design goals. The vibrant games user research discipline has a long and vibrant history contributing to the latest-and-greatest video games, from innovative indie hits, to multi-million dollar blockbusters.
What is GUR
Games User Research (GUR) focuses on player psychology, applying expert playtesting, analytics, content evaluations and iterative research. Game User Research professionals work to support game developers in creative and business decision-making throughout the game development process.
FAQ
How can you break into Games User Research? How many players should be in a playtest? We have taken some of the most popular questions, themes, and resources from our amazing Discord community and answered them.
Mentorship
Interested in Games User Research? Just getting started and want a guiding hand? Or are you an industry pro who wants to help others? The GUR-SIG Mentoring Program may be for you!
Salary Survey
The Salary survey is an annual, voluntary survey aimed at capturing the state of work and pay among members of the Games User Research SIG. Each year the results are summarized as infographics and made available to our community.
News
Games User Research Launches New Website to Empower Research Professionals
We are thrilled to announce the launch of GUR's brand new website! This marks a significant milestone in our mission to support and...